While it’s fairly easy to kickstart your freelancing career, it’s a lot easier to grow your business when you have the right software to back you up. It doesn’t matter if you’ve been freelancing a long time or you’ve just decided to take the plunge, it’s never too late to invest in software to boost your efficiency. But if you’re not working in tech, you probably don’t know where to begin. Luckily, this blog contains some of the most common types of software that freelancers use. While you don’t have to use them all, it’s a good idea to get started with at least one or two.
Tax and accounting
If there’s one thing you need to get right as a freelancer, it’s your finances. By using accounting software, you’re less likely to make mistakes and will always get your taxes paid on time. Software makes essential calculations for you and also keeps your invoices organized and in one place. If you started freelancing as a side-hustle and didn’t think too much about money, you might be surprised at how easy it is to lose control when the orders start piling up. Don’t wait too long to get the right software, because it’s much harder to dig up old transactions as time passes.
Social media scheduling
As a freelancer, you’re probably doing everything for yourself, which includes social media. It can be tiring to post across multiple channels several times a day, so do yourself a favour and look into scheduling software. This handy addition to your operation will make it a lot easier to create your content in advance and keep posting even while you’re on holiday. While you will still have to create posts yourself, the software will take away the manual part where you have to upload everything to your accounts.
It can be tough finding clients when you’re a freelancer, so it’s important to take advantage of everything at your disposal. This includes SEO, which is most effective when you have the right keywords on hand. While it’s possible to research keywords yourself, a tool can drastically cut down the time you have to spend on your strategy. It’s useful for anyone who has never heard of SEO before and doesn’t want to learn the theory from scratch.
If you’re going to be taking freelancing seriously, you’re probably going to be setting up your own website. Uploading content and editing your blog posts is easy if you choose the right CMS. Make sure the software you choose is easy to use, as some older platforms make it difficult for beginners to get to grips with features.
Whatever software you end up choosing, ideally you don’t want to spend too much time learning how to use it. There are plenty of options out there designed to be quick and efficient, so do your research before diving in. Treat it just like hiring an employee – you want them to make your life easier, so take your time at the interview.0