Listing promotions on your business website can be a great way to attract sales and engagement that you wouldn’t otherwise have. However, running a promotion only to have nobody even pay attention to it can be a horrible feeling. If you’ve run promotions before and had limited success or are apprehensive about running one in the near future because you’re not sure whether it’s worthwhile, it’s important to understand that a successful promotion can be incredibly beneficial for your brand. With that in mind, here are four tips you can use to make sure you’re not wasting your time with your upcoming promotion:
1. Use a Welcome Box to Grab the Visitor’s Attention
If you’re going through the effort of coming up with and listing a promo, you might as well make sure all of your site visitors see it. Some newer brands or marketers make the mistake of only placing the promotion on the home page or at the top of the page. Hitting the visitor with a welcome screen that introduces the promotion on every page is the best way to make sure it doesn’t get overlooked. You can see an example of this on the official website of Rayne Water, the maker of the popular water softener Phoenix.
2. Make it a Floating or Frozen Element/Button to Aggressively Remind the Visitor
In addition to or apart from making the promotion appear in a welcome box or splash screen, you could also place it in a floating box or bubble. This will have the effect of following the user as they scroll up or down on the page. However, it’s important to use this technique wisely as putting the box on the wrong side of the page or making it too big will obstruct your site’s content and annoy your visitors. A small floating action button that stays away from the main text and states the details and dates of the promotion is sufficient.
3. Make a Generous Offer
There’s no sense in running a stingy and unappealing promotion. This is a simple and straightforward tip – make the promotion a deal that your visitors will want to pass on to their friends, not one that they’ll want to pass on altogether.
4. Keep it Profitable
While offering an irresistible promo is ultimately the goal, you never want to sacrifice profitability altogether. Some large corporations are able to see success without making a profit, and while that’s certainly a strategy to consider, it’s usually not an optimal one for a startup or smaller brand. You might feel like the purpose of the promotion is not to generate profit but to attract attention, but you’d be much happier if it could do both simultaneously.
Recovering from a Failed Promotion
In closing, it’s important to have a lot of resilience and persistence when you’re testing out your first promotions because you’re bound to experience failure in some form or another. A poorly received promotion doesn’t necessarily mean you shouldn’t run any more promotions; it just means that you might need to pay closer attention to the tips given above.